• Home
• About
• Login
• Register
• Search
• Current
• Archives
• Announcements
• Contact
• Submit

Home > Archives > Vol 25, No 2 (2026)

DOI: https://doi.org/10.24123/mabis.v25i2

Table of Contents

Articles

Celebrity advocacy in K-pop: social influence, religiosity, performance expectancy, and empathy as drivers of donation intention in the Jae Park–PRCF campaign Ferina Maria Arne Saraun, (Universitas Katolik Indonesia Atma Jaya Indonesia) Ari Setiyaningrum, (Universitas Katolik Indonesia Atma Jaya Indonesia)

PDF 1-14

Corporate culture as a strategic driver of employee performance: a systematic review of empirical evidence Nofrizal Nofrizal, (Universitas Negeri Padang Indonesia) Yunia Wardi, (Universitas Negeri Padang Indonesia)

PDF 15-31

Extending the theory of planned behavior to explain halal entrepreneurial intention: evidence from SEM-PLS analysis Utari Evy Cahyani, (UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan Indonesia) Ahmad Afandi, (UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan Indonesia) Rizal Ma’ruf Amidy Siregar, (UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan Indonesia)

PDF 32-47

How tax audits shape transfer pricing, tax havens, and tax aggressiveness Nita Andriyani Budiman, (Muria Kudus University, Kudus Indonesia)

PDF 48-62

Social media engagement as a mediator of viral marketing, brand image, and Aerostreet purchase intention Muhammad Ifanto Kurniawan, (Universitas PGRI Adi Buana Surabaya Indonesia) I Made Bagus Dwiarta, (Universitas PGRI Adi Buana Surabaya Indonesia)

63-81

Green marketing strategies: environmentally friendly batik ecosystems in niche and mass market segments in Pekalongan Natasya Putri Hardiahsyah, (Universitas Negeri Semarang Indonesia) Inaya Sari Melati, (Universitas Negeri Semarang Indonesia)

PDF 82-100